It was a Saturday, Nikki was at work, and I had gotten the oil changed in her car like a good husband would. It didn’t take as long as I thought and it left me wondering if I had anything else to do while I was out. I was at Trax Tires on Old Shell and it occurred to me that Sugar Rush was right around the corner. And it just came together… It just made sense…
Sugar Rush is a locally owned and operated doughnut (or donut) establishment that began in south Mobile County and has expanded to the heart of Mobile. Although the location is relatively convenient, the shop itself is in a strip mall (Regency Square) and is easily overlooked. We actually have a friend who goes to church within walking distance and wasn’t even aware that it existed.
This is what I like to see when I walk in. It was morning, so the case was still pretty full. It’s a terrible feeling to waltz in in the afternoon after the morning crowd has picked the place clean. Whatever you order will be delicious, it just might not be exactly what you wanted.
The thing that stands out to me is that the taste of the donuts is equal to Krispy Kreme in my opinion, but the texture is a little bit thicker and weightier, so you feel like you’re getting more for your money. Krispy Kreme, although delicious, is more like eating sweet air.
I decided to get 2 donuts, sample each, and save the leftovers for Nikki. I opted first for the red velvet. This is more of a “cake donut,” kind of harder on the outside and cake-like on the inside with a cream cheese frosting. It’s worth tasting but I probably won’t order it again.
Below is my favorite so far, the maple donut. It’s a regular donut with a maple glaze. That’s all I really have to say about it. It’s fantastic. Try it. Now.
There aren’t that many places that I think about, that I crave, but Sugar Rush is one of them. And I’ve heard they are opening a new midtown location at 2033 Airport Blvd., exactly 3 miles from where I work… not that I’m counting… or counting down the days til it opens…
SUGAR RUSH DONUT COMPANY
4701 Airport Boulevard
Mobile, AL 36608